CBS has rejected a proposed Super Bowl ad advocating for the legalization of medical cannabis
CBS has rejected a proposed Superbowl ad advocating for the legalization of medical cannabis. John Boehner-backed cannabis investment firm Acreage Holdings, which operates in multiple states, told Bloomberg that the station rejected their proposal after seeing a rough interpretation of the commercial.
The 60-second spot would have shown three individuals describing how medical cannabis helped improve their lives, including a man who had survived multiple back surgeries, a young boy with Dravet syndrome who suffers daily seizures, and an Oakland military veteran who lost a leg in action. It then calls for citizens to contact their Senate and House representatives to advocate changes in federal cannabis laws.
According to Acreage, the network squashed the proposal after viewing storyboards for the advertisement.
Although cannabis is legal in 30 states and the District of Columbia, it remains illegal under US federal law, where it is classified under the COntrolled Substances Act as a Schedule I drug.
As one of the most-watched television events of the year, advertising during the Super Bowl gives companies and organizations access to millions of American viewers. USA TODAY Sports reports that CBS broadcast standards do not allow it to air cannabis-related ads.
Acreage has reported that it is planning to post the ad online sometime in the near future.
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